Ask 17-year-dated Wonyoung to spell it out Ive’s layout, and also the singer will tell you the latest ascending woman category is pioneering its very own visual: chaebol smash. “It indicates steeped,” she teaches you so you can Elite group Every single day, incorporating having a grin, “but smash, you know?”
From inside the “Like Dive,” Wonyoung sings, “narcissistic, my God, I enjoy it” because she gazes towards her give because if looking from inside the a echo
Just eight weeks to their careers, Ive’s users has actually created away her title one of many some idol communities competing to possess focus. Its mesmerizing first “Eleven” try a quick struck, racking up thirteen sounds inform you victories into the Southern Korea and you can to be entirely inevitable for the TikTok (at this point, brand new tune has more 154 mil avenues into Spotify); the charming, even more atmospheric next solitary, “Like Diving,” introduced these to the top Korea’s digital maps. He could be what the Korean recreation globe wants to name “monster first timers,” selling almost 500,000 albums per day.
Nevertheless the members of Ive aren’t letting Atheist dating only the fresh new victory can the thoughts. On stage, they could look like debutantes, nonetheless try not to act like her or him. “We strive to remain rooted and you will humble,” Wonyoung states more Zoom. It’s a late August night, and you will this woman is inserted from the her other players Yujin, Gaeul, Rei, Liz, and you will Leeseo inside the a meeting place in the its businesses Gangnam headquarters inside the Seoul to talk about their new single, “Immediately following Such as for example.” Dressed up off in T-tees and you will everyday clothing, they look eg normal, down-to-planet teenage ladies — oldest member Gaeul is 19, given that youngest, Leeseo, was 15. These are generally regular Gen Zers; Gaeul try a patron off Barbiecore (the lady iphone circumstances reads “Barbie” from inside the challenging, green program), and you can Leeseo’s wired earphones take a seat on the fresh new table before this lady.
Ive refer to that it duality as their “lovely area”: Despite the glam, sophisticated picture it endeavor on stage, they never are available cool or aloof; its warmth is what somebody discover therefore charming. Any praise is normally met with an effective chorus off honeyed thank yous. These include sure, but really appreciative.
It energy is shown finest on their latest tune, and this fell earlier this day. “Once Such as for instance” are a shiny, propulsive label for the dance floors, presenting a hefty sample regarding Gloria Gaynor’s iconic disco anthem “I could Endure.” New tune, Wonyoung states, “conveys the content we is going to be challenging and you may sincere when considering love.” In place of overthink, performer Gaeul reiterates, simply do. It’s an extension from Ive’s trademark content: express oneself, freely and you may assuredly.
The sort of like Ive play about was decidedly unlock having translation, nevertheless the livlier understand is that these include writing on thinking-love. It is not shocking one Ive’s tunes resonates which have a production away from young adults. “I believe our very own sure lyrics are definitely the heavily weighed of your tunes,” frontrunner Yujin says. “People declare that it acquire rely on from your music, so it encourages us to performs actually more challenging.”
A corner of one’s charismatic sextet’s attract is how it seamlessly combine new top-notch, preppy vibes from Southern Korea’s untouchable top crust for the committed rely on of K-pop’s “woman crush” course
The latest ethos of the music as well as motivates this new members to practice what they preach. “Once i basic debuted, I experienced extremely scared [on-stage],” Gaeul states. “I was terrified to perform facing anybody, but now that we has feel, I have achieved an abundance of trust. In that way, I’ve xxx and enhanced a lot.” It’s something which Yujin sees contained in this by herself as well. “I do believe that takes place whenever i perform our very own musical,” the latest 18-year-old says. “I’m to get an even more sure person.”