The introduction of groups and you can a great pilot reliability try endured 3 months, during which date the latest codebook is altered from time to time. To decide to try accuracy, a few coders (scholar college students) alone coded a group out-of 100 randomly selected meme instances (about 10% of the decide to try). The newest agreement speed is checked utilising the Krippendorff ( 2004b ) decide to try, with .66 due to the fact lowest rating to just accept a variable just like the needed (Krippendorff, 2004a ). Sooner or later, several details, subculture (content) and you will picture listing (form) obtained an inadequate rating, and you may were taken off the brand new codebook, leaving forty-eight details with the actual programming (Look for but also for the complete codebook of your universal functions in the data). Just after accuracy had been mainly based, other take to is divided between the two coders.
System study
I functioning community study process (Barabasi & Frangos, 2002 ; Newman, Barabasi, & Watts, 2006 ) in order to chart the message, involvement, and you can means similarities between meme times as well as their cohesiveness. All of our stars from the network was the new meme instances, as well as their undirected ties had been the typical blogs, involvement, and you will mode qualities. For example, if the meme instances An effective and you will B share around three universal characteristics in the popular, the link perform pounds around three. We built around three independent undirected companies for posts, function, and you may involvement, but also a network that mixes every aspects together. The latter is short for the general proximity one of meme instances within our attempt.
System data let distinguishing the absolute most main meme instances, this basically means, individuals who shared the highest amount of stuff, contribution, and you can means features with others, as well as people who was in fact more peripheral, and thus got book or uncommon features ( ). On top of that, looking at the general construction of the network, we can identify groups regarding meme days with high cohesiveness regarding content, participation, and means. We can after that have a look at which meme group was indeed more cohesive than just someone else and you can tell you the web link between common properties and you will members of the family cohesiveness.
Calculating the fresh new cohesiveness out-of meme group
Architectural cohesion in sites provides various dimensions (Light & Harary, 2001 ). I chose the most simple one, and compared the fresh ties certainly cases of a similar family having ties outside of the family members. The latest cohesiveness varying was created to mention as to the the total amount meme instances had been the same as almost every other days in the exact same nearest and dearest for the regards to common content, contribution, and you can setting. Very first, i calculated the newest community training (Barabasi & Frangos, 2002 ; Newman, Barabasi, & Watts, 2006 ) of each and every meme including, i.e., what number of prominent content, contribution, and you will function qualities so it distributed to most other circumstances from the exact same family members with days off their family members. Up coming, for each and every of one’s fifty meme group within attempt, i computed the fresh new imply amount of popular attributes its period mutual within this and you can outside the family. Finally, the new cohesiveness variable is identified as the real difference in the suggest amount of popular functions within and additional an effective meme household members.
Computing the brand new uniqueness of meme parents
The fresh aspect regarding individuality height was designed to explore how unique a beneficial meme members of the family was at terms of its general articles, involvement, and you may form features. Put differently, individuality peak shown new pit within universal features of a great meme family and also the traditional (typically the most popular simple qualities in the entire take to). First, i calculated the Little People dating site new portion of stuff, participation, and you may setting characteristics during the per relatives; second, i computed the fresh new percentage of for each and every characteristic about entire sample; last but not least, for every single meme nearest and dearest, i determined the brand new square root of the sum of new square differences when considering the 2 (like in the algorithm to own fundamental deviation). It was standard in order to are priced between 0 and you may 1, where step one means best individuality regarding a beneficial meme family members in terms of its general qualities.